Rogers Peet was founded by Marvin N. Rogers and Charles Bostwick Peet, two entrepreneurs working in New York's clothing trade. In 1874, the first Rogers Peet store opened on Broadway in Manhattan. The idea was straightforward: well-made clothes, clearly priced and sold with a degree of transparency that was still unusual at the time.

As the company grew, Rogers Peet occupied a series of notable buildings across New York. Seen together, these addresses chart the growth of the business and its place in the commercial life of the city.

Marvin N. Rogers and Charles Bostwick Peet understood early that trust was good business. Fixed prices, money-back guarantees and direct advertising made the offer easier to understand at a time when that was far from standard. The principle was simple: say what you mean and stand behind what you sell.

From the late nineteenth century through the first half of the twentieth, Rogers Peet expanded across New York and became a familiar part of the city's menswear landscape. Its stores were known not only for the clothes they carried, but for the way they sold them: organized spaces, clear presentation and attentive service. A surprisingly modern idea.

The point of returning is not to reproduce the past. It is to look at what still works. American sportswear, Ivy proportions and military utility provide the starting point. Italian makers bring cloth, construction and finish. The result is Rogers Peet today.

Old Rogers Peet labels tell their own story. Over the years, different names and symbols were used to distinguish materials, functions and particular lines of clothing.

Feathermac 

Feathermac identified lightweight, practical garments intended for everyday wear. A straightforward idea: less weight, easy use and no unnecessary complication.

Scotchmoor

The Scotchmoor label looked toward British and Scottish cloth traditions, with an emphasis on wool, durability and practical wear.

The Sheep Symbols

Look through old Rogers Peet labels and the sheep appears again and again. It was more than decoration. The symbol became a visual shorthand for cloth, quality and Rogers Peet itself.